is more than a collective — it’s a mindset. Born from rebellion and raised on resilience, we tell the stories of kids who grew up between cultures, where survival meant turning nothing into something. Through the lens of the third eye, we view the world spiritually, consciously, and creatively — honoring our roots while shaping our own reality. This is for the ones raised by immigrant households, who carry legacy and revolution in the same breath. Welcome to Third World — rebels with a cause.
New collection.
Celebrate Reuben’s Welcome Home era with this exclusive, limited-edition tee — designed as a true collectible for the fans who’ve been here from the beginning. Each shirt represents a milestone in his journey, capturing the emotion, imagery, and meaning behind this powerful new chapter.
Listen up.
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Listen up. *
Earlier this year, Reuben Vincent teamed up with 9th Wonder to drop Hit Me When You Get Here—a soulful, sample-heavy mixtape that gave fans a taste of their full album coming this fall. Packed with emotion and sharp lyricism, Reuben reflects on life, love, and legacy over 9th’s signature boom-bap beats. Standout tracks like “God’s Children,” “Mama’s Prayer,” and “The Way (You Love Me)” showcase his depth and storytelling. Fans and critics alike have called it his best work yet—raw, honest, and timeless.
★ Where roots run deep and visions run wild ★
★ Third eye open. Third world born ★
★ Where roots run deep and visions run wild ★ ★ Third eye open. Third world born ★
Work
Recent
In case you missed the movement…
dreamvillefest Recap
COOKING WITH THIRD | The General Admission Vlog | Ep. 3
PBS: SHAPED BY SOUND
Meet The Members
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Reuben Vincent
CEO /Artist / Creative Director/ Designer / Producer
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Jalani Maxwell
Graphic Designer / Director / Model
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Jonny Kaine
DJ / Fashion Designer / Creative Director / Stylist
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NuKu Muingbeh
Photographer / Creative Director / Producer
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Abdul Yates
Creative Director / Producer / Stylist
want to work
with us?
Lets go! We would love the opportunity to collaborate with you on your upcoming project. Please feel free to get in touch to arrange a meeting at your convenience.